RYE-SUS offers a distinguished opportunity to promote the revival of a minor cereal as a healthy grain. Our communication strategy is targeted and adapted to audiences that go beyond the project's own community including the media and the public.

We use a popular social media platform as our channel for real-time scientific communication to exchange knowledge and informations about rye with the seed industry, farmers and a wider audience, to support policymakers based on evidence, and to improve the well-being of citizens in Europe, Canada and beyond. The dissemination of background, knowledge, activities, benefits and outcomes of RYE-SUS is realized from the very beginning of the project.